Twenty years ago no-one could have predicted that Amazon, from its humble beginnings as an online bookstore, would explode in quite the way it has – now accounting for 5% of all US retail spend . After several years of not making a profit, CEO Jeff Bezos is now worth $150 billion. With a 49% share of all US online commerce it’s only a matter of time before they are making more money than all their online competitors combined. As a corollary, traditional stores such as Toys R Us didn’t adapt to Amazon and have withered away completely. The growth of Uberization Of course, Amazon largely makes its money in the provision of tangible goods. What is striking about many other well-known online brands is that they don’t hold or ship any inventory at all. “Uber, the world’s largest taxi company owns no vehicles, Facebook the world’s most popular media owner creates no content, Alibaba, the most valuable retailer has no inventory and Airbnb the world’s largest accommodation ...