What have you booked online in the last few months? A show? Rail tickets? A hotel room? Like nearly everyone else, you’ve probably done at least one of these things. But are you offering potential clients the chance to book space at your venue the same way? New independent research – sponsored by NFS – suggests that you probably are not. In a poll of VIP venue representatives, just under half admitted they are not progressing with digital transformation. What’s more, 53% said their business is not ready for the transition to more online customer experience. As leading providers of venue management software, we know venues are complex businesses that can’t directly be compared to hotels. But is it possible that venues are missing a trick to boost their business with technology? Let’s face it, for the average British consumer, online booking has become the norm – and mobile use is growing. Earlier this year, it was reported that a third of people had used mobile...