Are our UK venues missing a trick when it comes to digital transformation? A new survey of UK venues has proved surprisingly revealing. The survey – by London launch and sponsored by NFS and revealed this week – was aimed at discovering how venues are currently using technology. It gives software experts like ourselves a deeper insight into what the industry really needs, because many venues say their current system and tools for venue management are just not fulfilling their needs. In today’s challenging trading climate, this is a concern. This is a booming and profitable industry – but to stay that way, it needs and deserves more flexible and responsive technology. British consumers are becoming increasingly digital-savvy, and expect to access every area of their lives via their mobile. Hotels cottoned onto this some time ago, and online booking is now the norm, offering potential customers 24/7 convenience. Hotels often use a single property management system to c...