NFS tech group

In his famous  TED talk , organisational consultant Simon Sinek outlines how Apple differentiates itself from its competitors by challenging the status quo by beginning with why the customer wants to purchase an Apple product – they want beautifully designed and user-friendly products. The features are secondary if considered at all. Where Apple’s competitors had failed in their marketing was to make a deep emotional connection with their audience. Rather than focus on features Apple focussed on the simplicity and utility of the device – the iPod’s design language such as the thumbwheel, for example, making it easier to select music than traditional push buttons. In a competitive landscape for hoteliers, they need to look to differentiate themselves from the competition which may now include other companies who have challenged the status quo such as Airbnb. With so much consumer choice in the hotel business it is no longer just a case of setting up a website with a basic ...

Industry expert Luis De Souza of NFS Technology Group  says digital dining has accessed every area of the industry; and it’s providing a valuable boost in challenging times. “Here’s your burger and fries, sir – would you like extra digital with that?” The answer from today’s diner is almost always a resounding yes, according to restaurant industry expert Luis De Souza. And he’s convinced that the digital transformation trend is truly engaging the UK restaurant industry could well provide answers to some of today’s challenges. “We’ve seen an extraordinary pace of change in diner behaviours over the past few years, and restaurants are having to work hard to keep up with it,” said Luis, chief executive of Restaurant Show exhibitors NFS Technology Group. The changing digital landscape The trends he is talking about affect both in-restaurant and takeaway eating and are affecting everything in the casual and fast-casual dining sectors. To-go consumers used to call...

Digital transformation is a phrase that is thrown about in modern workplaces these days – but what does it actually mean and, more importantly, what does it specifically mean for your restaurant? Well, it means a lot more than you may think. As the name suggests, there’s a technical element – but it’s also about how the technology can help people solve traditional problems in new ways. As a spin off, it can often involve organisations streamlining their operations and removing obstacles such as mountains of paper. If you think the UK has reached a high level of digitalisation, you’re mistaken, even though companies and individuals are investing so much time and money in technology. According to the  McKinsey Global Institute’s Industry Digitization Index , the UK has only reached 17% of its full digital potential. So for the UK economy, the potential and scope for digital services is unbounded. Digital transformation is affecting many areas of our lives includin...