NFS tech group

Digital transformation is a phrase that is thrown about in modern workplaces these days – but what does it actually mean and, more importantly, what does it specifically mean for your restaurant? Well, it means a lot more than you may think. As the name suggests, there’s a technical element – but it’s also about how the technology can help people solve traditional problems in new ways. As a spin off, it can often involve organisations streamlining their operations and removing obstacles such as mountains of paper. If you think the UK has reached a high level of digitalisation, you’re mistaken, even though companies and individuals are investing so much time and money in technology. According to the  McKinsey Global Institute’s Industry Digitization Index , the UK has only reached 17% of its full digital potential. So for the UK economy, the potential and scope for digital services is unbounded. Digital transformation is affecting many areas of our lives includin...

Imagine a world where an ad for your restaurant is playing over Spotify at dinnertime and your customer can then immediately place an order or book a table. That’s true one-to-one interaction – without a keyboard or touchscreen in sight. It is very apt to be writing this post in a week when Google announced their new Google Home Hub and Facebook launched their new Portal smart speaker. The smart speaker market has grown at a blistering pace. By April this year they had penetrated 20% of US households with wi-fi, up from just 8% in June 2017 – the hardware is well on its way to being  mainstream . With growing demand coupled with still untapped huge growth potential it’s easy to see why Google and Facebook would invest in the technology. ComScore predicts that by 2020, 50% of all searches will be voice searches. How could this help you? Previously, smart speakers such as Alexa were used for in-home dining – a convenient way to search for recipes or order ingredi...

Is your restaurant doing enough to stand out ? Try these 6 great EPOS promotional ideas Like all restaurateurs, you know your establishment lives and die by repeat business – making customers so happy that they’ll not only come back again but also recommend you. Building up this kind of loyal clientele, though, can be tough when there’s so much competition. One of the main problems, according to Trish Caddy, a food service analyst for  Mintel , is this: “ Foodservice operators that base their strategy around promotions are not doing enough to stand out,” she says. “Brands also need to show that they care about the well-being of their customers by responding with menu choices that cater to healthy lifestyles .” Trish has a point. Who doesn’t love a money-off voucher? It only really works, thought, if it’s giving a discount on something you really want. So what can you do to lift your restaurant promotions out of the humdrum and make them stand out? Restaurants wi...