Imagine a world where an ad for your restaurant is playing over Spotify at dinnertime and your customer can then immediately place an order or book a table. That’s true one-to-one interaction – without a keyboard or touchscreen in sight. It is very apt to be writing this post in a week when Google announced their new Google Home Hub and Facebook launched their new Portal smart speaker. The smart speaker market has grown at a blistering pace. By April this year they had penetrated 20% of US households with wi-fi, up from just 8% in June 2017 – the hardware is well on its way to being mainstream . With growing demand coupled with still untapped huge growth potential it’s easy to see why Google and Facebook would invest in the technology. ComScore predicts that by 2020, 50% of all searches will be voice searches. How could this help you? Previously, smart speakers such as Alexa were used for in-home dining – a convenient way to search for recipes or order ingredi...