NFS tech group

Are our UK venues missing a trick when it comes to digital transformation? A new survey of UK venues has proved surprisingly revealing. The survey – by London launch and sponsored by NFS and revealed this week – was aimed at discovering how venues are currently using technology. It gives software experts like ourselves a deeper insight into what the industry really needs, because many venues say their current system and tools for venue management are just not fulfilling their needs. In today’s challenging trading climate, this is a concern. This is a booming and profitable industry – but to stay that way, it needs and deserves more flexible and responsive technology. British consumers are becoming increasingly digital-savvy, and expect to access every area of their lives via their mobile. Hotels cottoned onto this some time ago, and online booking is now the norm, offering potential customers 24/7 convenience. Hotels often use a single property management system to c...

What have you booked online in the last few months? A show? Rail tickets? A hotel room? Like nearly everyone else, you’ve probably done at least one of these things. But are you offering potential clients the chance to book space at your venue the same way? New independent research – sponsored by NFS – suggests that you probably are not. In a poll of VIP venue representatives, just under half admitted they are not progressing with digital transformation. What’s more, 53% said their business is not ready for the transition to more online customer experience. As leading providers of venue management software, we know venues are complex businesses that can’t directly be compared to hotels. But is it possible that venues are missing a trick to boost their business with technology? Let’s face it, for the average British consumer, online booking has become the norm – and mobile use is growing. Earlier this year, it was reported that a third of people had  used mobile...