Bill Gates had it right when he said : “In almost every job now, people use software and work with information to enable their organisation to operate more effectively.” You’d think that would be true of venues, wouldn’t you? But as recent research has shown, venues are still grinding along, relying on manual processes and a rag-tag bunch of Microsoft desktop applications pushed beyond their original purpose. Could do better? Definitely – I can count at least five ways an integrated venue management solution can save venues time and costs: Diary it better Answer it swiftly Capture it automatically Bill for it efficiently Understand your customers deeply Diary it better There’s definitely a range of ways you can manage your diary – Outlook, Google Calendar and Excel; even a desk diary. But while these are great for personal use, they’re not so great at handling the complexity of managing multiple rooms or spaces across a team. It’s very easy to doub...