Here’s a strange fact that has a direct impact on you: the events industry is worth over £21 billion — but no-one is benchmarking it. What does it mean? Well, most conversations in hospitality are driven by performance: How are you doing? How is your year? What’s happening market-wise? But because there’s no real benchmarking, everyone relies on ‘year on year’ performance and ‘against budget’ to supply answers. What’s not taking place is logical conversations about how businesses are performing compared to the market and competitors — because those numbers weren’t available until now. For two years, we’ve been working on a unique project that will change the conversation in the M&E industry. We launched our groundbreaking and unique benchmarking service two years ago. And in addition to providing key data reference points never before been used, it’s helping those conversations to involve data. But as they say when it comes to data — if you put rubbish...